Friday, January 1, 2010

...holy cow! (shameless marketing)

...I’m such a pathetic marketer! Again...remembering these contemptible words (coming from a publisher no less), ‘non-fiction works sell better as a result of marketing the book as opposed to what’s between the covers.’ How is that suppose to make an author feel about his writing abilities, his prowess with the pen, his enviable arrangement of words to paper? How? I’ll tell you how...enlightened!
  Soon the book will be finished...the editing, the formatting and all necessary structure contained within and including, covers. The process is slow and meticulous, which is needed, however; it’s particularly slow when the author is racked with ‘book ending complex’ plus still stuffed from Christmas and New Years Eve dinner. Ugh!
  Question is... ‘Will you respect me in the morning?’ Yes, yes, yes...I’m a marketing guy, no two ways about it. Is the books storyline entertaining? Yes it is. Does the book convey an important message? Yes it does. Will you be a better person to have read it? Maybe! Why? It’s because some people have chosen malevolence as their personality and life-quest...and nothing I can say will change it.
  Caveat emptor...not really. For those who are ‘good’ by nature (or family, or learning, or proclamation, or personal decision, or faith, or readings, etc.), then Character Happens!, will indeed NOT surprise you. It’s you others (you know who you are); the stories might just have an impact. Should it help you...great, we all benefit from you learning to ‘do better.’ If not...then the rest of us will be more aware of your kind.
  BTW...did I mention that I’ve updated the book’s site with a ‘Gear’ page? The shirt (click on it), blog-top right, will take you to the page on the site. Someone said if I had 1000 fans it would be helpful to my message. That’s all...just a 1000! I’m eight and counting...



  1. Marketing is a must Garry. Keep going. I love following how you are approaching this. As someone who is terrible at marketing my own work, maybe I will learn something!

  2. I'm with G.P. This is all a learning process to me. Marketing 101! Love the tee-shirt!
    Write On . . .

  3. Great ideas Garry, keep them coming - every bit helps get your product out there!


What are "The 5 Most Important--But Fleeting Virtures?"

Honesty, Integrity, Courage, Compassion and Humility.

.....this is a portion of the "introduction" or prologue to the book (not yet completed) with your comments.

The books title; Character Happens! The 5 Most Important—But Fleeting Virtues, describes my belief these five important virtues (Honesty, Integrity, Courage, Compassion, Humility), are sporadic in use and diminishing in personal character. The books message is in recognizing this “fleeting” nature and from that reinstitute a more virtuous choice in your decision making.

The paradox of the two words; Character Happens, with another two words: “S### Happens”* (decorum prevents use of actual word) is not without merit. My belief is that observed human character is much like, well...s###! This kind of observation can be disconcerting at times. So confusing that society can hardly make the distinction between the two words and there obvious different meaning. Individuals make virtuous and un-virtuous choices/decisions for innumerable reasons, both consciously and without deep thought. If we postulate; can an individual make a 'more' virtuous choice in life’s decisions should they want to do so? Answer—perhaps. How does one 'reinstitute a more virtuous choice' into their personal makeup...making the response more automatic? Answer—practice. With a concerted effort at 'practice' I individual might just develop a more 'repetitive' decent response...much like grooving a golf swing.

I love golf. I think the game is like no other. The five stories that make up Character Happens! have a golf storyline. Some readers may not be able to relate to the game of golf or its vernacular or for that matter, why people...a large number of golf. Too bad! You should try it sometime...because it’s more than a can be a life experience. The golf course environment alone is enough to put most people at ease.

Golf is a game played by the individual as opposed to being a member of a team, like baseball. Baseball has umpires who enforce the rules of the game. In golf you are the umpire. Because of this unique method of enforcing the games rules—golf is a “hotbed” for testing the players character...their honesty, their integrity, their courage and sometimes their compassion. And, because all golfers started from knowing nothing about the game; like how to swing, how to putt or chip... they also learn of humility. Now doesn’t it make perfect sense that a book about character would juxtaposition a storyline with the game of golf? Anyway, I thought so.

There are five stories, one for each virtue. The book has six main characters that make up a group of what I call 'golf buddies.' The storyteller, Spencer Madison, in reality is me. Well, somewhat like I have a better golf game than Spencer. The five others vary in age, gender, education, religious beliefs and definitely personality. The 'binder' of the group or what brings them together; golf.

The reader will hopefully discover in their own lives a similar incident with one of the story’s in Character Happens! If not, that’s okay the stories are earnest while humorous, carefree yet compelling. And, I believe each chapter or story makes a 'point' in this wonderful, wacky, dynamic world in the 21st century.

The stories are fictional as are the characters. Names, personalities or incidents are fictional and in no way resemble or refer to a living person. I’ve used paraphrasing of many authors’ ideas and concepts and have referenced them in a special section. Because of these references and the specific genre where the book is to be found, it’s categorized as a non-fictional, personal development book.

for the language but this word best describes the thought I want to convey. In Forrest Gump the term was used to describe situations that happen to all people for no particular reason.